HELP! I need project support.

Category Archives: Uncategorized

HELP! I need project support.

The Leading Question

How can leaders get the right level of attention, resources and support for their projects?

Findings

  • Project leaders must sequence, time and articulate core messages about their projects to the right audiences.
  • Branding the project will make it easier to succeed (at least internally).
  • The key is to adapt the principles of traditional brand management to the planning, development, launch and delivery of project initiatives.