HELP! I need project support.

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HELP! I need project support.

The Leading Question

How can leaders get the right level of attention, resources and support for their projects?


  • Project leaders must sequence, time and articulate core messages about their projects to the right audiences.
  • Branding the project will make it easier to succeed (at least internally).
  • The key is to adapt the principles of traditional brand management to the planning, development, launch and delivery of project initiatives.