By John Howard
Continually changing strategy is self-defeating and costly. Often setting a company back many months and years while the $ losses pile up.
Take the Cleveland Browns, their front office and coaching staffs are annually in a state of change. To the fan base, the pain is excruciating. The results are obvious…last place…year after year. Nothing “right” ever takes root and continually learning everything new each year leaves them years behind. They have no way of catching up on the experience curve when starting over every year.
Even worse, each new set of executives and coaches bring in “their” type of players compounding the problem. Again, this leaves them light years behind rivals from both a cultural and training perspective. The talent levels are probably closer than they look, but the camaraderie and execution are way behind more stable franchises and the mental aspects of the game play a huge role at this level when talent is essentially on par. It takes many months to years to buildup confidence in a system and it takes a longer time frame to refine that system. It’s the refining that provides the winning edge, again assuming talent selection is on par (must select the right people first…Good to Great!) and you can’t do that when you start over every year. It just makes you want to cry!
So, make your best strategic decisions and commit to making them work. This is the ultimate outcome of a good strategy process. Adjust if needed, but be warned, blowing it up every year is a timely and costly endeavor.